For two years, I played a crucial role in positioning Google Play as the premier platform for discovering mobile games by establishing partnerships with top and emerging YouTube creators. Mixing product marketing, brand marketing, and influencer marketing, I worked closely with AAA developer partners, agencies, influencers, and internal teams to develop unique and authentic influencer content that resonated with creators, developers, viewers, and the Google Play community.

This work came to fruition through multiple, unique marketing campaigns — mainly bespoke creator partnerships between Google Play, top and emerging YouTube Creators, and AAA game developers.

• FIFA Mobile

• Candy Crush Saga

• Genshin Impact

• Clash of Beasts

• MARVEL Future Fight

• Pokémon Unite & many other AAA mobile gaming titles.